The Baker’s Dozen

 

Talk Less. Do More.

The Baker’s Dozen is a personal endurance challenge inspired by a New Years resolution to act on personal goals. Over the course of 12 months, I ran 13 half marathon races and interviewed a dozen runners to understand the motivations that push them towards the starting line.

 

Design Brief

In addition to gaining insight around the motivations surrounding endurance running, the project enabled myself and collaborator David Ofori-Amoah to exercise our photography, editorial, and web design skills.

Project Role

// Logo Design
// Web Design & Development
// Photography & Post Production
// Editorial

BK12_run-04.jpg
BK12_number.jpg
BK12-E.jpg
Website BK12Challenge
BK12_run-split.jpg
BK12_tee_split.jpg
BK12_run-01.jpg

Endurance Runners

BK12 Photoshoot-006_web.jpg
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