Jenny’s Tofu
Phoenix Bean uses the finest Illinois soybeans, to make the best tofu in the Midwest. For over 35 years, Jenny Yang has built a reputation as a purveyor of exceptional tofu and soy milk products.
Design Brief
Refresh the brand identity system and position Phoenix Bean as modern brand without losing sight of its rich heritage and cultural identity.
Project Role
// Brand Strategy
// Visual Identity System
// Product Packaging
Jenny Yang
President of Phoenix Bean
A charismatic Taiwanese immigrant and mother of two children, Jenny is celebrated for her business savvy and warm personality. Her tofu and soy products have caught the attention of Whole Foods Market and Michelin-rated restaurants across the country.